Skip to Main Content
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
book

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 13

Images

Share Stories (They’re Your Social Currency!)

I was sitting at Andrew’s Diner one day in late 2005 with my then-recent fiancée, Carrie, when we began talking about our wedding. I wanted a large one—huge, in fact, as I’ve always been a public guy, and I hoped to share my big day with as many people as possible. But New York weddings are painfully expensive. We both had extensive experience working in marketing and promotions, however, and Carrie came up with a genius idea: we decided to create a promotion around our wedding.

We’re both huge Mets fans, so we called up the Minor League Mets affiliate team, the Brooklyn Cyclones, and we ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Publisher Resources

ISBN: 9781260453294