Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 13

Share Stories (They’re Your Social Currency!)

I was sitting at Andrew’s Diner one day in late 2005 with my then-recent fiancée, Carrie, when we began talking about our wedding. I wanted a large one—huge, in fact, as I’ve always been a public guy, and I hoped to share my big day with as many people as possible. But New York weddings are painfully expensive. We both had extensive experience working in marketing and promotions, however, and Carrie came up with a genius idea: we decided to create a promotion around our wedding.

We’re both huge Mets fans, so we called up the Minor League Mets affiliate team, the Brooklyn Cyclones, and we ...