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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 17

Images

Consistently Deliver Excitement, Surprise, and Delight

I was at a business conference several years ago, tweeting some of the things I was learning throughout, as I always do. One of the speakers recommended the book Built to Last, by Jim Collins, as a must-read. I had heard of it before, and I wanted to remember to buy it while also sharing some of the speaker’s wisdom, so I tweeted, “Recommended Biz Book: Built to Last. Anyone read it?”

I got a few responses, but my favorite was from Jesse Landry, someone who was following me on Twitter and whom I’d never met, who responded, “I’d be happy to overnight my copy to you if you do not ...

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Publisher Resources

ISBN: 9781260453294