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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 11

Images

Should You Ask a Lot of Questions?

Entenmann’s is a baked goods company that started in Brooklyn, New York, around the turn of the twentieth century. The company has since grown to become a national brand, and it has created and discontinued tons of products over the years. It has a passionate fan base, whose loyalties sometimes lie with a specific tasty treat rather than with the brand itself.

Several years ago, an Entenmann’s fan asked, “Why won’t you bring back the Banana Crumb Cake?” on the Entenmann’s Facebook wall. He posted this same question three times in one day. He was so distressed about the Banana Crumb Cake being discontinued, ...

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Publisher Resources

ISBN: 9781260453294