Skip to Main Content
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
book

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

Introduction

I was standing in line to check in at Las Vegas’s then-trendiest hotel in town, the Aria, for nearly an hour. It was June 2010, and I had just arrived after a twice-delayed six-hour flight from New York. I was tired and annoyed, and the last thing I wanted to do was waste an hour of my life waiting in line. Frustrated, I pulled out my smartphone and tweeted, “No Vegas hotel could be worth this long wait. Over an hour to check in at the Aria. #Fail.”

Interestingly enough, the Aria didn’t tweet back to me, but a competitor did. I got a private tweet from the Rio Hotel just two minutes later. If you’re anything like most people with whom I’ve shared this story, you’re probably thinking, “What did the Rio tweet, ‘Come on over, we have ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Publisher Resources

ISBN: 9781260453294