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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 4

Images

Think—and Act—Like Your Consumer

Do you like being disrupted? Do you enjoy when you’re reading something online and a pop-up banner ad gets in the way of the next paragraph? What about when you’re working on a project at the office, the phone rings, and you answer to find a sales guy on the other end of the line trying to pitch his wares?

When I speak at conferences, I often tell my audiences, many of whom are marketers, to place themselves in the role of the consumer. I then ask, “How many of you listen to and enjoy radio commercials?”

No hands.

“How many of you watch and enjoy television commercials?”

A couple of hands usually come ...

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Publisher Resources

ISBN: 9781260453294