Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Acknowledgment:
of others, 15
of positive comments, 108–111
Adminstaff, 222
Advertising, 39–55
app installation for, 43
available tools for, 58
on a budget, 246
budget for, 48
to drive traffic and leads, 42
on Facebook, 28, 40–49, 51–54, 61
growth of, in social media, 10
on Instagram, 44–45
integrating social media with, 199
lifetime value of, 51–54
on LinkedIn, 49–50
mixed placement, 44
organic engagement of, 61
post boosts, 42–43
and return on marketing investment, 234
in Stories, 45
television, 271 ...
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