February 2019
Beginner
304 pages
7h 3m
English
book
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
by Dave Kerpen
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Acknowledgment:
of others, 15
of positive comments, 108–111
Adminstaff, 222
Advertising, 39–55
app installation for, 43
available tools for, 58
on a budget, 246
budget for, 48
to drive traffic and leads, 42
on Facebook, 28, 40–49, 51–54, 61
growth of, in social media, 10
on Instagram, 44–45
integrating social media with, 199
lifetime value of, 51–54
on LinkedIn, 49–50
mixed placement, 44
organic engagement of, 61
post boosts, 42–43
and return on marketing investment, 234
in Stories, 45
television, 271 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.