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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Acknowledgment:

of others, 15

of positive comments, 108–111

Adminstaff, 222

Advertising, 39–55

app installation for, 43

available tools for, 58

on a budget, 246

budget for, 48

to drive traffic and leads, 42

dynamic, 43–44, 50

on Facebook, 28, 40–49, 51–54, 61

growth of, in social media, 10

on Instagram, 44–45

integrating social media with, 199

lifetime value of, 51–54

on LinkedIn, 49–50

mixed placement, 44

organic engagement of, 61

post boosts, 42–43

and return on marketing investment, 234

in Stories, 45

television, 271 ...

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Publisher Resources

ISBN: 9781260453294