February 2019
Beginner
304 pages
7h 3m
English
book
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
by Dave Kerpen
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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CHAPTER 18
Don’t Sell! Just Make It Easy and Compelling for Customers to Buy
It was early December 2009, and my wife and I were cuddled up on the couch, laptops in hand, as any other social-media-happy couple might be. Carrie was logged in to Facebook, checking out all the latest updates from her friends and pages she liked, when she saw one about a new scarf from The Limited “as seen on Oprah.” She thought the update was interesting enough to click, and when she did, the seemingly typical “shopping cart” appeared, with options to purchase the scarf in a wide variety of colors.
One thing that was quite different, though, from other online shopping ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.