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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 10

Images

Be Honest and Transparent

Eight years ago, I was friended by a New York State senator on Facebook. I accepted, despite not knowing the politician personally, because I admired a public servant using social media to broaden his knowledge and reach. Also, I had nearly run for New York public office myself at one point, and I figured that since I already knew a number of other state senators from that experience, I might eventually run into him in New York City anyway. Who knows, maybe we’d become “real” friends then? So I was surprised, but not necessarily shocked, when one day while logged in on Facebook, a chat bubble popped up from ...

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Publisher Resources

ISBN: 9781260453294