Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
by Dave Kerpen
Foreword
The world was a different place in 2011.
There were only 1.2 billion people using social media. Now there are nearly three billion.
Politicians were only beginning to experiment with social media. Now it’s their primary method of communication.
Brands were building fan bases on social. Now they’re building their businesses there.
In 2011, social media was a tool. In 2019, it’s a utility.
I wrote the Foreword for this book in 2015—four years after the first edition and four years before this one. Social media has changed a lot over the past eight years, and it will change again over the next. But I’m going to fill you in on a secret—one that I’ve learned being married to the author of this book and running a social media agency with ...
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