Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

Conclusion

Just Be Likeable

The last 10 years have brought about a major paradigm shift in marketing, media, and communications. Social networks such as Facebook, Instagram, and Twitter have ushered in a new era marked by increased transparency and the most empowered consumers of all time. There is no doubt that this shift creates massive opportunities for the organizations that are most able to adapt their thinking and strategies to successfully implement plans via social media.

All of the new social networking tools and sites can be overwhelming, and so-called experts, sharing opposing information or telling you to emphasize different priorities, have made it even more challenging. In your company or organization, you’re driven and measured ...