CHAPTER 5

Images

Invite Your Customers to Be Your First Fans

You’ve started an Instagram and a Twitter account for your company. You’ve put up a YouTube channel, started a blog, sharpened your LinkedIn profile, and you’ve even added a button on your website promoting your Facebook page. You’re doing everything you’re supposed to do to “join the conversation” with social media.

Yet up until now, the results have been dismal. You have a ridiculously low number of fans, considering the size of your business, and the only person you’re having a conversation with is yourself. (OK, maybe the guy in the cubicle next to you has joined in too.) But the promise ...

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