CHAPTER 12

Images

Provide Value (Yes, for Free!)

“Excuse me, Dave, we’ve never met, but I wanted to introduce myself,” Michael said confidently, as he stopped me at a large social media conference in New York. “I just wanted to thank you for all of the great value you and your company provide,” he continued. “I mean, all of the links, resources, and tips your social media agency has shared, all of the articles you’ve written over the past year—they’ve just been so helpful that I’ve recently started my own social media agency with everything I’ve learned from you. Thanks again, Dave. Keep up the good work. I’ll be watching!”

I felt devastated at first. ...

Get Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.