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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition
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Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

by Dave Kerpen
February 2019
Beginner content levelBeginner
304 pages
7h 3m
English
McGraw-Hill
Content preview from Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter, 3rd Edition

CHAPTER 15

Images

Integrate Social Media into the Entire Customer Experience

I was home with my three-year-old son Seth one day in July 2018 when I saw on Facebook that Build-A-Bear Workshop was having a one-day “Pay Your Age” promotion. Customers were invited to bring their children to Build-A-Bear locations across the country where they could stuff their own animals for the price of their age (the bears normally start at $25, so it was an excellent deal).

Before making the 30-minute drive the next day, I decided to check out Build-A-Bear’s Facebook page to see if there was anything I needed to know. “Please be aware: Based on the unprecedented response ...

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Publisher Resources

ISBN: 9781260453294