Brainstorm the Essentials of a Mission
If you’ve never written a mission statement before, try brainstorming the elements of your mission:
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Invite the members of your group to participate.
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Give everyone thick markers, blank paper, and plenty of sticky notes.
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Divide people into smaller working teams of two to three people.
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Ask people to think about the work they do and then to think of what drives their work. The driver might be the verb.
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Ask people to think about the boundaries of their work—what’s in and what’s out.
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Ask everyone to write down these words: the driver, the boundaries. One word to a sticky.
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Post the stickies on a wall so everyone can see all the stickies.
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Now, ask people to work together in small groups to draft a mission statement. ...
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