September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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To say packaging designers are busy people these
days is a colossal understatement—and much of
their work involves the refreshing, evolution, or
complete overhaul of existing product packaging
already on the shelf.
These days, it’s not unusual for a major consumer
brand to require a packaging change every two years.
And because it typically takes that long for an interna-
tional brand’s packaging desig
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