September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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32 Packaging Makeovers
A change of focus can encompass anything from extending
the brand to a complete change in product formula or content.
However sweeping the change is, the accompanying package
redesign is more complex than an ordinary face-lift.
pl an for the futu re
Many times, packaging designers who tackle a change-
of-focus project are planning for products that aren’t yet
in place—or even those that haven’t been ...
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