
72 Packaging Makeovers
6 6
Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
Scn :
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175 Size : 228.6(w)279.4(h)mm Co : M6 C0 O/P: CTP
Dept : DTP D/O : 6.11.04 (Job no:000000 D/O : 00.00.01 Co: CM0)
p72
Job no:8
Scn :
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1
Dept : D
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When a packaging design is ineffective, the packaging is
holding a product back from achieving great things. The
quality of the product might be out of this world, but the
packaging is simply not doing it justice, or its shelf presence
might not be backing up the success of advertising efforts.
Therefore, the product should be snatched up in overseas
markets or placed on the high-end shelf in the stores, ...