September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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14 0 Packaging Makeovers
You could argue that competition plays a role in any packaging
redesign—or a brand project or advertising campaign, for
that matter. At the end of the day, it’s all about selling more
than the other guy, gaining market share, and earning profits.
But sometimes, competition is the primary reason for a pack-
age redesign: Competitors are crowding the brand out of the
market, and it’s time for the brand ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.