Packaging Makeover

Dole Fruit Bowls

D E S I G N

Addis, Berkeley, California

M A R K E T

United States

before

Dole had long targeted mothers

who buy snacks for their children.

The old packaging incorporated

some playfulness to that end,

with its images of falling fruit and

bouncing type. When the company

discovered that the mothers—

and other women in their peer

group—were, in fact, buying the

fruit for themselves, Dole knew

its packaging needed to address

these female consumers looking

for healthy alternatives. The

company also wanted a more

unique, ownable look.

28 Packaging Makeovers

6 6

Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision

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