September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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13 8 Packaging Makeovers
Epson Design Process
A division of the Japanese giant Seiko-
Epson, the Epson brand has been
associated with printer technology and
computing since the 1970s. In more
recent years, Epson America’s lines of
affordable, personal inkjet printers and
accompanying ink cartridges have been
its bread and butter in Western
Hemisphere markets. To differentiate
itself, the company has taken up the
torch to bri
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