September 2007
Intermediate to advanced
160 pages
5h 11m
English
Content preview from Packaging Makeover
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Job no:82517(CTP) Title : RP_Packaging Makeovers Client : Pro-vision
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14 2 Packaging Makeovers
after
before
Lipovitan
D E S I G N
Blackburn’s Design, London, United Kingdom
M A R K E T
United Kingdom and Europe
The previous Lipovitan can had
a lot going on: differently shaped
graphics of mechanical cogs, an array
of icons, and product information
presented somewhat haphazardly
around the can. The drink’s packaging
didn’t seem to be appealing to the
manufacturer’s target demographic in
the European market: ...
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