Integrating social interactions on the Web, whether through a platform itself or an application built on it, boils down to a few core concepts around how people interact with one another in real life and online.
In a perfect world, we could interact with social features on the Web in the same way that we do in our real lives, but online social interactions work differently depending on the product or container in which they take place.
In this chapter, we’ve explored many features of a social container and how we interact online. We’ve looked at the biggest player in the social container space, Facebook, and have seen how one open source initiative, OpenLike, can help developers promote their sites or services to many different sharing mechanisms and increase user growth.
Now that we understand these basic concepts, we can move on to practical social container implementations and see how a container can be built from open source initiatives.