Audience
Since this book touches on many different areas of social web application development, container specifications, architecture, and standards, the audience that it will appeal to includes a wide breadth of fields and proficiencies, including (but not limited to):
Social web application developers who are building applications for Facebook, iGoogle, Orkut, YAP, or any other social networking site that hosts third-party applications
Application platform architects and server-side engineers who are building products to host a socialized experience
Frontend engineers who wish to leverage the customization and direct targeting afforded by the massive social graph derived from these technologies
Hackers and part-time developers who are building small-scale personal projects off of the social web
Followers of open source technology who want to understand how these technologies are being used to promote social sharing and standards
Web developers and company teams who wish to develop membership systems and authentication security
Security gurus and engineers who want to learn about security within online social experiences
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