Project Management: Achieving Competitive Advantage, Fifth Edition

Stakeholder Management

1. LO 2.3 See the importance of identifying critical project stakeholders and managing them within the context of project development.

Organizational research and direct experience tell us that organizations and project teams cannot operate in ways that ignore the external effects of their decisions. One way to understand the relationship of project managers and their projects to the rest of the organization is through employing stakeholder analysis. Stakeholder analysis is a useful tool for demonstrating some of the seemingly irresolvable conflicts that occur through the planned creation and introduction of any new project. Project stakeholders are defined as all individuals or groups who have an active stake in the project ...