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Project Management: Achieving Competitive Advantage, Fifth Edition
book

Project Management: Achieving Competitive Advantage, Fifth Edition

by Jeffrey K. Pinto
January 2018
Intermediate to advanced
480 pages
33h 56m
English
Pearson
Content preview from Project Management: Achieving Competitive Advantage, Fifth Edition

CASE STUDY 4.1 In Search of Effective Project Managers

Pureswing Golf, Inc., manufactures and sells a full line of golf equipment including clubs, golf balls, leisurewear, and ancillary equipment (bags, rain gear, towels, etc.). The company competes in a highly competitive and fast-paced industry against better-known competitors such as Nike, Taylor Made, Titleist, PING, Calloway, and Cleveland. Among the keys to success in this industry are the continuous introduction of new club models, innovative engineering and design, and speed to market. As a smaller company trying to stay abreast of stronger competitors, Pureswing places great emphasis on the project management process to remain profitable. At any time, the company will have more than ...

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Publisher Resources

ISBN: 9780134730332