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Project Management: Achieving Competitive Advantage, Fifth Edition
book

Project Management: Achieving Competitive Advantage, Fifth Edition

by Jeffrey K. Pinto
January 2018
Intermediate to advanced
480 pages
33h 56m
English
Pearson
Content preview from Project Management: Achieving Competitive Advantage, Fifth Edition

CASE STUDY 2.1 Rolls-Royce Corporation

Although the name Rolls-Royce is inextricably linked with its ultra-luxurious automobiles, the modern Rolls-Royce operates in an entirely different competitive environment. A leading manufacturer of power systems for aerospace, marine, and power companies, Rolls-Royce’s market is focused on developing jet engines for a variety of uses, both commercial and defense-related. In this market, the company has two principal competitors, General Electric and Pratt & Whitney (owned by United Technologies). There are a limited number of smaller niche players in the jet engine market, but their impact from a technical and commercial perspective is minor. Rolls-Royce, GE, and Pratt & Whitney routinely engage in fierce ...

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Publisher Resources

ISBN: 9780134730332