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Project Management: Achieving Competitive Advantage, Fifth Edition
book

Project Management: Achieving Competitive Advantage, Fifth Edition

by Jeffrey K. Pinto
January 2018
Intermediate to advanced
480 pages
33h 56m
English
Pearson
Content preview from Project Management: Achieving Competitive Advantage, Fifth Edition

CASE STUDY 2.2 Classic Case: Paradise Lost—The Xerox Alto42

Imagine the value of cornering the technological market in personal computing. How much would a five-year window of competitive advantage be worth to a company today? It could easily mean billions in revenue, a stellar industry reputation, future earnings ensured—and the list goes on. For Xerox Corporation however, something strange happened on the way to industry leadership. In 1970, Xerox was uniquely positioned to take advantage of the enormous leaps forward it had made in office automation technology. Yet the company stumbled badly through its own strategic myopia, lack of nerve, structural inadequacies, and poor choices. This is the story of the Xerox Alto, the world’s first personal ...

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Publisher Resources

ISBN: 9780134730332