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Project Management: Achieving Competitive Advantage, Fifth Edition
book

Project Management: Achieving Competitive Advantage, Fifth Edition

by Jeffrey K. Pinto
January 2018
Intermediate to advanced
480 pages
33h 56m
English
Pearson
Content preview from Project Management: Achieving Competitive Advantage, Fifth Edition

CASE STUDY 2.4 Widgets ’R Us

Widgets ’R Us (WRU) is a medium-sized firm specializing in the design and manufacturing of quality widgets. The market for widgets has been stable. Historically, WRU has had a functional organization design with four departments: accounting, sales, production, and engineering. This design has served the company well, and it has been able to compete by being the low-priced company in the industry.

In the past three years, the demand for widgets has exploded. New widgets are constantly being developed to feed the public’s seemingly insatiable demand. The average life cycle of a newly released widget is 12–15 months. Unfortunately, WRU is finding itself unable to compete successfully in this new, dynamic market. The ...

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Publisher Resources

ISBN: 9780134730332