
26 THE SECRETS OF SUCCESS IN COACHING
all logic dictates they should give up now. You might well be
exposed to this when the client first asks for help with the
change and they explain how it is really important for them
to give up and that they are committed to making the change.
They might even have worked out how much they can save
and ordered a new guitar on the strength of it. But here comes
the rub – the logic is fine until they walk into the shop the fol-
lowing morning to get their paper. For the past 25 years they
have gone to the local shop to buy a paper, a bar of choco-
late for their partner and a packet of cigarettes for themselves. ...