
74 THE SECRETS OF SUCCESS IN COACHING
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Measure: The important question is often, how will
they know when they get there? This is the one that
forces the client to turn the vague and abstract goal into
something that is tangible and can be measured. Ask
the client how they will know if the change has been
successful and also what measures can be used along
the way to ensure that they don’t go off track. To be
sure that the outcome is one that the client really wants
and can be achieved, they should be able to describe
in simple terms how they will ‘know’ that a successful
change has been delivered. Many clients will find this
hard and you may ...