
Good coaches help people change – great coaches help the change stick 117
it ‘OK’ because one of the more difficult aspects in manag-
ing the slippage is that clients are often loath to talk about
them. In many cases they want to talk about how successful
the change will be and don’t like thinking that it might go
wrong. The trick is to turn the ‘fail’ word into ‘learning’. So
in eating the first chocolate biscuit on a strict diet, the client
is helped to avoid saying ‘I failed’ and instead reflect and ask
‘What can I learn?’. The ability to do this is one of the most
powerful techniques that you can give to a client.
Consider the famous