
11
Good coaches help people
change – great coaches help
the change stick
AS A BROAD RULE OF THUMB, something in the region of
90 per cent of changes delivered in a coaching contract tend
not to last, and so the coaching has in effect failed. Hence
good coaches help people change – great coaches help the
change stick. As coaches we have to recognise that people
are human and as such have a tendency not to deliver their
goals in the long term. The trick then is not to be surprised at
this problem but to anticipate that this will happen and learn
to accept that habit regression will take place. Once this is
underst