
7
If the client doesn’t know
what good looks like, how
will they know when they
are there?
CLIENTS OFTEN TALK ABOUT their dreams and goals in a
way that sounds amazing and inspirational. But when you
start to unpick the detail it becomes clear that they haven’t
really thought it through properly, they don’t understand
what impact it will have on their current life and, in reality,
they are unlikely to enjoy it if they achieve it! It’s essential
that the reality of the achieved goal is under-
stood and that you are both working towards
something your client actually wants. Help
them to reach out and touch the outcome.
You need to help