Chapter 11

Search Engine Optimization

In This Chapter

arrow Analyzing how search engines find your site — so you can help them

arrow Focusing on ways to improve your coverage on Google

arrow Adding keywords and registering your site with search engines

arrow Making your website search engine–friendly

arrow Tracking referrals and visits to focus on the search services that count

If you can get your business mentioned in just the right place, customers can find you more easily. Consider my local electronics repair shop. The store has been in business for more than three decades but never seemed to be busy. When I asked, however, the owner told me he was overwhelmed with hundreds of back orders and couldn’t get to my job for several weeks. His store had just been featured on a local public television show, and now people were driving long distances to bring him retro audio equipment to fix.

On the web, too, being found is the key to success. And search engines are the most important places to get yourself before ...

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