Chapter 11
Search Engine Optimization
In This Chapter
Analyzing how search engines find your site — so you can help them
Focusing on ways to improve your coverage on Google
Adding keywords and registering your site with search engines
Making your website search engine–friendly
Tracking referrals and visits to focus on the search services that count
If you can get your business mentioned in just the right place, customers can find you more easily. Consider my local electronics repair shop. The store has been in business for more than three decades but never seemed to be busy. When I asked, however, the owner told me he was overwhelmed with hundreds of back orders and couldn’t get to my job for several weeks. His store had just been featured on a local public television show, and now people were driving long distances to bring him retro audio equipment to fix.
On the web, too, being found is the key to success. And search engines are the most important places to get yourself before ...
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