July 2013
Beginner
456 pages
12h 33m
English
Content preview from Starting an Online Business For Dummies, 7th Edition
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Starting an Online Business For Dummies®, 7th Edition
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Table of Contents
Where This Book Is Coming From
What This Book Assumes about You
Part I: Launching Your Online Business
Part II: Creating a Business Website
Part III: Social Networking and Marketing
Part IV: Expanding Beyond Your Website
Part V: Keeping Your Business Legal and Fiscally Responsible
Part I: Launching Your Online Business
Chapter 1: New Tools and Strategies for Your Online Business
Designing for the small screen
Facilitating purchases and searches
Businesses Processes Are Becoming Social
Choosing merchandise with customers’ help
Bringing end-users into the development process
Venture Capital Is Social, Too
Triangulating for Business Success
Creating a home page that’s a “home base”
Connecting with customers via social marketing
Blogging to build your business
Diversifying sales with multiple storefronts
Partnering with a service provider
Chapter 2: Opening Your Online Business
Getting to know the marketplace
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