Supply Chain Cost Management: The AIM & DRIVE® Process for Achieving Extraordinary Results

What Is a Strategy?

How many meetings have you attended over the past week? How many times did you hear the word “strategy” or “strategic” mentioned? A lot, I bet. You know, many times we use words in business because they sound “cool” or “in” or “managerial.” Often, we really don’t know the meaning and implication of the words we use as part of business jargon.

The word “strategy” can be defined as a plan or method for obtaining a specific goal or result. It is a series of ideas, actions, and methodologies that direct a team, organization, company, or supply chain toward a common, predefined goal. A Chinese General, Sun Tzu, in his excellent book on strategy, The Art of War, likens a strategy to a river. Like a spring it originates with a concept ...