October 2007
Intermediate to advanced
256 pages
4h 41m
English
Not all strategies result in monetary benefits to the company. As you may have noticed in the risk-benefit analyses, there are some cases where the team cannot quantify a benefit but it is listed nonetheless. For example, in virtually all strategic options that were chosen for implementation, one benefit is the increase in customer satisfaction. How would you quantify that? Yet, it is worth documenting if possible. If there is a way to show that the level of customer service, as measured by the number of complaints or by a survey of customers, has improved because of the execution of a strategy, then an effort must be made to conduct such a survey.
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