What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level

UNDERSTANDING NATURAL LAW

We’ve come to the point of knowing what habit to stop and being aware of some of the beliefs that might get in our way. How do we know what will move us to make a change rather than be another empty resolution? Let’s take a look at natural law.

One of the humbling realities we have discovered in our coaching practice is that we aren’t going to change anyone. It is up to each individual. In more than a hundred years’ combined experience at working with people to help them become more successful, we have observed only one reason people ever change. They obey natural law, which is defined as follows:

Natural Law: People will do something—including changing their behavior—only if it can be demonstrated that doing so is ...