What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level
by Marshall Goldsmith, Bill Hawkins, Don Brown
GROW
The seller of the future will have to change and grow on the job. Can this happen? Definitely yes. Those who reach out, ask for input, learn, respond in a positive manner, involve key stakeholders, and follow up almost invariably will be seen as becoming more effective and growing over time. As demands increase, effective personal growth and development will become more important than ever. However, the methodology of personal development may change radically.
Historically, development efforts have tended to focus on the “front side” of the development process: impressive training, well-designed forms, clever slogans, and lots of flash. They have not focused on the “back side” of the process: the ongoing application of what is being learned. ...