August 2012
Beginner
240 pages
6h 8m
English
book
Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories
by John Golden
Content preview from Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military VictoriesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER LAYOUT
Each chapter will—like all Gaul in the time of Julius Caesar—be divided into three parts, symbolized by the following pictures.
WHAT HAPPENED
Every battle has its winners and losers. History is littered with both glorious and ignominious battles, depending— I suppose—on which side you happened to be rooting for and which side got to write the history. I have tried to look at each encounter from both sides and describe each as impartially as possible.
WHAT IT MEANT
The battles I have chosen had real significance in their time, and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.