Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

24DAVID AND GOLIATHISRAELITES VERSUSTHE PHILISTINES (1024 BC)

CRM SALES FORCE AUTOMATION:ON CHOOSING THE RIGHT TOOLS

If the axe is not sharp, it doesn’t matter how hard the wood is.—CHINESE PROVERB

 

The story of David and Goliath is the classic victory of the underdog (which has a whole slew of psychology lessons in its own right). David was a young shepherd boy who went up against a giant Philistine from Gath on behalf of the Israelite King Saul. Saul had supplied his own armor and sword, but David was uncomfortable in the ill-fitting and heavy weaponry. So he took a sling and five smooth stones and went up and slew Goliath with one well-placed ...