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Winning the Battle for Sales: Lessons on Closing Every Deal from the World's Greatest Military Victories by John Golden

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24DAVID AND GOLIATHISRAELITES VERSUSTHE PHILISTINES (1024 BC)

CRM SALES FORCE AUTOMATION:ON CHOOSING THE RIGHT TOOLS

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If the axe is not sharp, it doesn’t matter how hard the wood is.—CHINESE PROVERB

 

The story of David and Goliath is the classic victory of the underdog (which has a whole slew of psychology lessons in its own right). David was a young shepherd boy who went up against a giant Philistine from Gath on behalf of the Israelite King Saul. Saul had supplied his own armor and sword, but David was uncomfortable in the ill-fitting and heavy weaponry. So he took a sling and five smooth stones and went up and slew Goliath with one well-placed ...

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