August 2012
Beginner
240 pages
6h 8m
English
book
Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories
by John Golden
Content preview from Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories
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29BATTLE OF GRAVELINESTHE BRITISH ROYAL NAVY VERSUS THESPANISH ARMADA (1588)
ON BALANCING EFFICIENCY AND EFFECTIVENESS
Efficiency is doing things right; effectiveness is doing the right things.—PETER DRUCKER
The small village of Gravelines, near Calais, France, saw the decisive battle of the Spanish Armada against the British Navy. The British ships were better armed and more maneuverable, so the British commanders decided to change the rules of naval warfare. Prior to that time, guns were used to support ramming and grappling. The British decided to use them to destroy Spanish gun crews and sink Spanish ships by keeping up an unrelenting ...
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