Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories

15CHARGE OF THE LIGHT BRIGADE—CRIMEAN WARBRITISH VERSUS THE RUSSIANS (1854)

THE BUYING CYCLE: IMPLEMENTATION 2(ON THE CONSEQUENCES OFFAILURE TO ALIGN INTERNALLY)

“Theirs not to reason why,Theirs but to do and die.Into the valley of DeathRode the six hundred.”—ALFRED LORD TENNYSON, “CHARGE OF THE LIGHT BRIGADE”

 

The Charge of the Light Brigade was led by Lord Cardigan against Russian forces during the Battle of Balaclava in the Crimean War. This incredibly brave and tragic charge was the result of poor communication and misalignment of vision by the British leadership. The light cavalry rode into cannon from three sides and was largely destroyed. ...