August 2012
Beginner
240 pages
6h 8m
English
book
Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories
by John Golden
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INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Note: Boldface numbers indicate illustrations.
1812 Overture (Tchaikovsky), 211
Abyssinian Campaign, Battle of Magdala, 3–9
Account strategies, 87–178
accessing C-level executives (CLEs) in, 98–104
buying cycle in, 105–126
concern resolution in, using buying cycle, 119–126
decision criteria and, 141
differentiators in, 165–170
focus of power as entry strategy in, 95–104
focusing on dissatisfaction as entry strategy in, 89–94
follow-up in, and buying cycle implementation phase, 105–112
internal alignment in, and buying cycle ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.