To show how positive and negative words can influence customer behaviors.
DESCRIPTION
Lists of positive and negative words are presented. Participants are asked to expand
these lists.
TIME
20 minutes
RESOURCES
Handouts 23.1 and 23.2
PRESENTATION
1. Begin the activity by discussing the effect the types of words you use when
dealing with a customer can have.
2. Present Handout 23.1, Positive Words, to participants.
3. Next present Handout 23.2, Negative Words, to participants.
4. Ask participants to add to the lists of positive and negative words.
5. Encourage participants to use more positive words and fewer ...
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