
149
25
Buying Decisions
PURPOSE
To describe several approaches to help get the customer to make a buying decision.
DESCRIPTION
A variety of approaches are presented to help participants develop their skill in helping
customers make buying decisions.
TIME
40 minutes
RESOURCES
Handouts 25.1, 25.2, 25.3, 25.4, 25.5, 25.6, and 25.7
PRESENTATION
1. Explain that part of providing service to the customer is sometimes helping them
make decisions concerning buying your products or services.
2. Explain that there are a number of basic approaches and techniques that can help
the customer make buying decisions.
3. Note that each of the handouts ...