
20 Best Practices for Graphic Designers: Grids and Page Layouts
MARGINS
Margins are the areas of negative
space between the edges of the page
and the content on the page.
They define the live area and allow
the designer to focus the viewer’s
attention, create areas of rest for
the eye, or separate subordinate
information such as running heads
or folios.
FLOWLINES
Flowlines are the standard
alignments that help to guide the
viewer across the page and create
horizontal bands of information.
COLUMNS
Columns are the vertical
containers that create divisions
in the live area to hold content.
Columns vary in width—even
within one grid—in order to ...