Best Practices for Graphic Designers, Grids and Page Layouts

Color: Color as a Unifying Element 169

Color in layout design can serve many purposes

simultaneously, but it can be a highly effective tool when

used to unify or divide content into sections. Whether

by creating a field of color to group information or

making a headline a color that is used prominently in

a nearby image that it refers to, color can be used to

form strong emotional connections. In content-heavy

applications, color can be used to set a sidebar of

important information off from the primary content,

or can add emphasis and weight to something while

keeping it relatively small in relation to other items on

the page.

Another way th ...