
104 Best Practices for Graphic Designers: Grids and Page Layouts
In order to keep the viewer interested page after page,
each layout should be considered both in isolation and
in relation to the facing layout and the one overleaf.
Whereas a composition may be highly impactful in
isolation, if it is in discord with its facing page, it won’t
work. The grid should allow for a conversation. A visual
statement set up on one page should be responded to on
the next in a way that is distinct, yet similar. In this way,
each page embodying the underlying grid and design
language will feel fresh and unique in an expected and
predictable manner.
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