
182 Best Practices for Graphic Designers: Grids and Page Layouts
Optical composition is another way that a layout may
be developed without the use of a grid. This method is
similar to painting or collage in its reliance on intuitive
placement of objects to form relationships within the
content. Contrasts and connections are made based
only on the judgment of the designer in response to the
way the format appears either as a stand-alone item or
how it relates to other areas of the page, package, or
book. While there are clearly no rules about how optical
organization is executed, it generally starts by loosely
connecting items and ideas and ro ...